Alshamel International rebrands to Alshamel Travel

27/06/2012 08:37 AST

A new identity for the leading travel management company across the Middle East region has been unveiled. Alshamel Travel will replace the old logo of Alshamel International and Alshamel Travel & Tourism. This change will affect all the fully-owned offices located in Kuwait, Bahrain, Jordan, Oman, Qatar, Saudi Arabia and the United Arab Emirates (UAE); as the new brand is promising Alshamel regional customers innovative travel solutions as well as best-in-class service and assistance to travelers. This was stated in a press release on Tuesday.

The new logo is a symbolic articulation of Alshamel's new approach to travel business. The new emblem is built from different slices of the globe merged to express Alshamel's global multi-service facets. The color blend resulting from the intersection of circular slices at different angles depicts an unstopping, dynamic motion and a constant drive for discovering new frontiers in the travel industry.

This move came to reflect the company's new comprehensive strategic directions embraced by the company's dynamic management and its committed staff. The key objective in this rebranding process is to create a long-term brand identity that clearly communicates the values of Alshamel. These values are focused on offering innovative travel solutions, enhancing the quality of services and improving customer experience to name but a few.

"There was never a better time to introduce a new logo and branding" said Khaled Al-Ghanim, Alshamel Travel Chief Executive Officer (CEO). "This is not just a logo change; we believe that the new Alshamel Travel brand will not only demonstrate where we stand today, but also where we are heading.

Al Watan