Bahrain Duty Free, Gulf Air inflight partnership takes off

27/11/2017 07:04 AST

Travel retailer Bahrain Duty Free is taking to the skies as exclusive onboard supplier of inflight retail for Gulf Air, Bahrain's national carrier, giving the airline's passengers the opportunity to purchase a range of products onboard every Gulf Air flight.

The official signing ceremony was held at Gulf Air's Muharraq headquarters yesterday in the presence of Gulf Air Deputy Chief Executive Officer, Captain Waleed Abdulhameed Al Alawi, Bahrain Duty Free General Manager Bassam Al Wardi and representatives from both organisations.

Speaking at the signing ceremony, Capt Al Alawi, said: "Gulf Air guests rightly expect an exceptional level of service and quality onboard our aircraft - and that extends to their inflight shopping experience which is an intrinsic element of the onboard experience. We are delighted to partner with Bahrain Duty Free to deliver a wide range of superior duty free products to our passengers.

"Gulf Air is continuously working to enhance its incredibly successful product and service offering, and that extends to onboard shopping opportunities. Bahrain Duty Free has worked hand-in-hand with the Gulf Air team to curate a collection of products that speak directly to passengers' needs and desires allowing them the opportunity to now select their favourite fragrances and cosmetics from leading brands, unique pieces of jewellery, accessories, electronic gadgets and the latest travel essentials," said Al Wardi.

"Gulf Air's new product portfolio reflects its forward-thinking approach to the passenger journey evolution and our commitment to delivering tailor-made duty free retail solutions that engage passengers and drive sales," he added.

The new partnership provides Gulf Air's travellers in-seat access to a broad variety of on-trend gifts - a total of 143 Bahrain Duty Free-supplied products, including fragrances and cosmetics from leading brands, jewellery, accessories, electronic gadgets and the latest travel essentials.

Trade Arabia