Batelco's 18km fitness challenge to mark arrival of iPhone 18 launched

16/09/2026 08:18 AST

Batelco by Beyon has announced the launch of 'The 18K Challenge', a three-day public fitness activation celebrating the arrival of the new iPhone 18.

Running from Friday to Sunday, the initiative invites residents across the kingdom to complete a total distance of 18km by walking or running. Activities will be tracked via the Strava app through the dedicated 'Batelco x iPhone 18 Fitness Challenge' public club.

Designed for all fitness levels, participants can complete the distance at their own pace over the weekend. A total of 18 winners will be selected from a prize draw to win tech prizes.

"The launch of iPhone 18 is an exciting occasion, and we wanted to celebrate it in a way that gives people across Bahrain the chance to be part of the experience beyond a traditional product launch," said Batelco chief consumer officer Aseel Mattar.

"The 18K Challenge brings together technology and fitness in a fun, accessible format."

To enter the free challenge, participants must follow Batelco on Instagram, join the Strava club, record 18km of walking or running during the three days, and comment on Batelco's official Instagram challenge post with their Strava username to confirm completion.

Further details and terms are available on Batelco by Beyon's social media channels.

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