29/10/2026 04:22 AST
Saudi Awwal Bank (SAB) has signed a memorandum of understanding (MoU) with PLAYBOOK to advance collaboration in women's entrepreneurship, knowledge sharing and financial services innovation.
The MoU was signed on September 29 during the Women Shaping Wealth Summit in Riyadh, organized by PLAYBOOK in strategic partnership with the Ministry of Investment through Invest Saudi, with SAB participating as a Knowledge Partner. The summit brought together more than 3,000 investors, entrepreneurs and business leaders from across the region and around the world to discuss women's growing role in business, investment and wealth creation.
Areas of collaboration include exploring opportunities for joint initiatives, events and sessions to exchange insights and expertise on women's entrepreneurship and equal opportunities. The collaboration also covers exchanging knowledge and best practices on emerging technologies in the financial sector, including digital payments and fintech services.
Lama Ghazzaoui, Chief Financial Officer at SAB, said: "At SAB, we believe that investing in women's potential is an investment in the future of the national economy. Through our collaboration with PLAYBOOK, we look forward to bringing together banking expertise, knowledge and professional networks to support women as business leaders, investors and wealth creators. In doing so, we aim to contribute to Saudi Vision 2030 by helping women turn their ambitions into growing businesses, investments that create value, and leadership that helps shape the future of the economy."
Wafa Al Obaidat, Founder and Chief Executive Officer of PLAYBOOK, said: "The Women Shaping Wealth Summit was established to give women greater access to the knowledge, networks and opportunities that help shape their financial futures. Our MoU with SAB builds on this mission by connecting the PLAYBOOK community with one of the Kingdom's leading financial institutions. Together, we will organize joint events and exchange knowledge and expertise on women's leadership, digital payments, and the use of financial technology in wealth management and growth."
The MoU reinforces SAB's commitment to supporting initiatives that foster business growth, expand investment opportunities and enable PLAYBOOK members to make more informed financial and investment decisions. The collaboration also reflects SAB's broader efforts to support women's participation and empowerment in business and investment.
PLAYBOOK is a platform dedicated to helping women build and grow their wealth through learning, expanding their professional and investment networks, and accessing financial experts and opportunities.
About SAB:
Saudi Awwal Bank is one of the largest banks in the Kingdom and traces its origins in Saudi Arabia to more than 90 years, during which time it has been an active partner supporting the Kingdom's economic growth and social development. SAB is one of the leading corporate and institutional international banks in the Kingdom with a top Wealth & Personal Banking proposition. SAB is also a leader in Saudi Arabia and the region in trade finance, foreign exchange, equity and debt wholesale banking, digital service innovation, and ESG, paving the way for transformation and excellence.
SAB offers integrated financial and banking services, including corporate banking, investment, private banking, and treasury. SAB paid-up capital is§20.5 billion, after the merger was completed with Alawwal Bank on 14th March 2021, when it was legally known as the Saudi British Bank (SABB). Saudi Awwal Bank is a licensed financial institution operating under the supervision of and regulated by the Saudi Central Bank, and a partner of the HSBC Group.
Saudi Gazette
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