Ooredoo Qatar showcases live demonstration of AI-driven creative innovation at MWC Barcelona 2026

26/03/2026 05:52 AST

Ooredoo Qatar has showcased a live demonstration of its AI-augmented creative workflow at the Google Cloud booth during the Mobile World Congress (MWC) Barcelona 2026.

The demonstration highlighted Ooredoo's adoption of Google Cloud's advanced artificial intelligence and generative media tools. By leveraging Google Cloud's generative AI for media - including Gemini Enterprise and cutting-edge models such as Veo, Imagen, and Nano Banana -Ooredoo Qatar demonstrated how it has transformed its marketing programme from ideation to execution.

By integrating Gemini Enterprise, Ooredoo is streamlining its end-to-end creative operations, enabling rapid ideation and the automated scaling of localised content. Ooredoo Qatar is also using Google's generative media models to bridge the gap between concept and execution.

Leveraging the latest in text-to-image and sophisticated image editing, Ooredoo Qatar is using Nano Banana for complex compositions and style transfers, allowing for iterative refinement of marketing assets in seconds rather than days.

The showcase at the Google cloud booth focuses on four key pillars of Ooredoo's operational transformation: Accelerated Go-To-Market, The Instant Creative Brief, Production-Grade Sophistication, and Cost Optimisation & Productivity.

The showcase demonstrates how agentic AI is being used in the real-world. This collaboration reinforces Qatar's position as a global hub for technological innovation and Ooredoo's status as a frontrunner in the adoption of next-generation marketing workflows.

"Integrating tools like Veo, Imagen, and Nano Banana into our creative pipeline has done more than streamline our workflows; it has unlocked a level of innovation and creative possibility that was previously out of reach. This marks a defining moment for Qatar and a powerful testament to our commitment to leading the global telecommunications industry into the AI era," said a representative from Ooredoo Qatar.

Gulf Times