28/03/2018 05:50 AST

Viva Bahrain has launched Viva Cash, a groundbreaking new application offering consumers the very latest secure and convenient digital mobile wallet for everyday payments.

The announcement, led by Viva Bahrain's CEO Ulaiyan Al Wetaid was made at an exclusive event attended by Transportation and Telecommunications Minister Engineer Kamal bin Ahmed Mohammed; Central Bank of Bahrain (CBB) Governor Rasheed Mohammed Al Maraj, Sadad Chairman Shaikh Ali Bin Abdulla Al Khalifa, and Viva management.

Al Wetaid said: "With Bahrain leading the digital transformation in the region, and establishing itself on the global map as a regional Fintech hub, we at Viva Bahrain have made bringing Bahrain's digital vision to reality a priority. And today, in keeping with our promise to support Bahrain's digital future, we are excited to launch our latest mobile payment solution, Viva Cash, in collaboration with Sadad Bahrain, the kingdom's FinTech leader, licensed and regulated by the Central Bank of Bahrain."

Now available for free on the Apple Store and Google Play Store, users of Viva Cash can enjoy shopping and dining at over 800 merchants across Bahrain and access an international remittance service embedded within the application that guarantees fast, safe and easy money transfers. Zero remittance fees are offered for India, Pakistan, Bangladesh, Nepal, Sri Lanka and Philippines for a limited time.

Making it all the more convenient and easy to use, users of Viva Cash can deposit money into their account either by securely transferring money from an existing debit card through the application, or by topping up with cash at any of Sadad's 750 machines around Bahrain.

To celebrate the launch of Viva Cash, every deposit made by customers will be matched with 10 per cent more from Viva for a limited period, giving users the chance to earn up to BD3 extra credit in their account.

Powered by Viva and its strategic partner Sadad, Viva Cash is a major new initiative that breaks boundaries between telecom services providers, payments services providers and financial institutions and aims to bring the country one step closer to a cashless society, the statement said.


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