The Price vs. 52-week high is a comparison between the current price of the stock with the highest price at which the stock has traded in a period of 52 weeks. Low values reflect that the stock is trading very near to the 52-week high, and the stock may obtain a new high soon. A popular strategy used by stock traders is to buy a stock when the price exceeds its 52-week high or to sell when the price falls below its 52-week low. The rationale behind this strategy is that if the price breaks out from the 52-week range (either above or below); there is enough momentum to continue the price move in a favorable direction.