Activities
Jamjoom Fashion Company is a leading Saudi apparel and lifestyle group that has redefined fashion in the Gulf region through a blend of cultural heritage, modern design, and retail innovation. With a fully integrated "concept-to-consumer" model, the company oversees every stage of the value chain-from creative concept and design to distribution, marketing, and customer engagement-ensuring a seamless and distinctive brand experience.
Founded with a deep understanding of the region's identity and aesthetics, Jamjoom Fashion embraces timeless traditions while pioneering contemporary fashion. Its flagship brand, Nayomi, launched in 1992 by Engineer Kamal Osman Jamjoom, is the most recognized women's intimate apparel and nightwear brand in the Middle East. As of June 2025, Nayomi contributes 84% of the company's total revenue, reflecting its dominant market presence and emotional resonance with customers across six GCC countries.
Complementing Nayomi is Mihyar, a menswear brand established in 2012 that caters to the modern Arabian man. Mihyar blends traditional Saudi garments with global fashion trends, offering ready-to-wear collections that reflect pride in heritage and a forward-looking style. The brand accounts for 16% of total revenue and is positioned for regional expansion as demand for culturally resonant menswear continues to grow.
Jamjoom Fashion operates 218 physical stores across the GCC as of mid-2025, supported by a robust digital ecosystem that includes e-commerce platforms, mobile apps, social commerce, and live shopping events. This omnichannel strategy ensures accessibility and convenience, while the company's advanced CRM and data-driven approach foster high customer loyalty and repeat purchases.
Financially, the company reported SAR 540.2 million in revenue and SAR 94.3 million in net profit for the nine months ending June 2025. Its EBITDA margin reached 38%, underscoring operational efficiency and profitability. In a strategic move to accelerate growth, Jamjoom Fashion launched its Initial Public Offering (IPO) on the Saudi Exchange's Nomu-Parallel Market. The IPO reflects the company's commitment to transparency, scalability, and regional leadership in fashion retail.
Jamjoom Fashion stands as a testament to Saudi creativity and ambition-where heritage meets innovation, and style becomes a story woven into every stitch.
Please wait...
