Trolley General Trading Co. - TROLLEY

Activities

Trolley General Trading Co. is Kuwait's leading convenience store chain, established in 2010 with the vision of creating a customer-driven shopping experience. Starting with just four stores and a modest range of 200 products, the company quickly expanded its footprint by strategically positioning outlets in high-traffic areas such as gas stations, malls, and universities. Today, Trolley operates more than 200 stores across Kuwait and Saudi Arabia, offering over 5,000 products sourced from 2,500+ brands worldwide.

The company's business model is built around accessibility and variety, positioning itself as a one-stop shop for everyday needs. Trolley collaborates with more than 500 partners to ensure a diverse mix of local and international products, ranging from snacks and beverages to essential convenience items. Its stores are designed to be open around the clock, reflecting its commitment to serving customers whenever and wherever they need. A notable milestone in its regional expansion was the memorandum of understanding signed with Aldrees Petroleum, paving the way for Trolley's presence in over 1,300 fuel stations across Saudi Arabia.

Trolley's corporate journey reached a new level in March 2026 when it was successfully listed on Boursa Kuwait's Premier Market. The initial public offering raised approximately KWD 59.5 million (USD 195 million), with investor demand exceeding expectations at 15.2 times subscription coverage. At the time of listing, the company's market capitalization stood at KWD 170 million (USD 552.58 million), underscoring investor confidence in its growth trajectory and its transformation from a local startup into a regional retail powerhouse.

Beyond its commercial achievements, Trolley emphasizes workplace culture and customer-centric values. It has been certified as a Great Place to Work® in Kuwait for two consecutive years, with employee satisfaction reaching 97% in Saudi Arabia. Its vision: "local convenience with a global vision", captures its ambition to blend international standards with regional needs. By focusing on both people and products, Trolley has built a brand identity that resonates with customers and employees alike, ensuring its continued success in the Gulf's competitive retail landscape.