- CHERRY

Saudi Stock Exchange (Kingdom of Saudi Arabia)
0 Last Update 11/11/2026 16:27 KSA
 
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At a Glance

Activities

Cherry Trading Company, known through its Cherry Rent-A-Car brand, is a nationwide car rental provider in Saudi Arabia. The company has built its reputation around convenience, accessibility, and customer service, offering a wide range of vehicles that cater to both budget-conscious and comfort-seeking customers. Its slogan, "Your key to unforgettable journeys," reflects its focus on reliability and memorable travel experiences. With an easy online booking system and 24/7 support, Cherry positions itself as a dependable choice for short-term mobility across the Kingdom.

The company's business model revolves around flexible rental options, including same-branch or different drop-off arrangements, designed to meet the diverse needs of its customers. Its fleet includes popular models such as the Toyota Camry, Ford Taurus, Hyundai Sonata and Elantra, as well as Kia Pegas and K4. This mix of vehicles allows Cherry to balance affordability with performance and comfort, ensuring that customers can select cars that fit their budget and travel style. Daily rental rates vary depending on the model and fuel grade, reflecting a tiered pricing strategy that accommodates different market segments.

Cherry Trading Co. has achieved significant scale in the Saudi market. It serves more than 50,000 customers and operates a fleet of over 10,000 vehicles, supported by a multi-branch network that enhances accessibility and convenience. This operational depth enables the company to meet demand across regions and maintain a strong presence in the competitive car rental industry. Its emphasis on fleet quality and customer service has helped it establish a loyal customer base and sustain growth.

In December 2025, Cherry Trading Co. made its debut on the Saudi Exchange (Tadawul), marking a major milestone in its corporate journey. Listed under ticker 4265, the company floated 9 million shares, representing 30% of its share capital. The initial listing price was SAR 28 per share, with early trading reflecting typical post-IPO volatility. Recent market data shows the stock trading around SAR 26.40, as investors assess the company's growth prospects and operational performance. The listing places Cherry among a wave of new entrants to Tadawul in 2025, highlighting the dynamism of the Saudi capital markets.

Strategically, Cherry's entry into the public market signals its ambition to institutionalize growth, strengthen governance, and leverage capital for fleet expansion and operational optimization. While the company benefits from strong brand recognition and a large customer base, it faces challenges common to the rental industry, including fleet depreciation, seasonal demand fluctuations, and competition from ride-hailing and subscription models. Nevertheless, its scale, customer focus, and capital market access position it well to pursue long-term growth in Saudi Arabia's evolving mobility sector.

Board of Directors:

  • Chairman:
    Riyadh I. R. Al-Romizan
  • CEO:
    Eng. Sohail A. Al-Razeen
  • Board Members:

    Abdulaziz O, Al-Nasser

    Nasser I. Al-Omier

    Saleh Al-Yahya

  • Auditors:

    BDO Dr. Mohammed Al-Amri & Co.

Senior Management

Chief Financial Officer (CFO)

AbdelFattah M. Al-Assi

Head of Internal Audit

Nabeel A. Khan

Director Of Business & Tenders

Ali M. Al-Nhabi

Recent Profit / Loss Announcements

Announced On Period As Of Net Profit (SAR Mil) Growth (%)
05/08/2026 6-Month 30/06/2026 35 8.17
06/05/2026 3-Month 31/03/2026 18 18.91
16/03/2026 12-Month 31/12/2025 71 12.66
02/12/2025 9-Month 30/09/2025 53 0
Contact Details

Related GCC Companies (Industrials)

Market Cap
US$ Mil		 Last Price
Local Cry		 Price Change (%)
1 Day		 Price Change (%)
1 Year		 P/E TTM P/B MRQ Dividend Yield (%) Beta ROA (%) ROE (%)
ABC.DSE 78,940.83 788.27 -0.14 0 0.02 0 0 0 0 0
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ASM 868.32 3.21 2.88 9.25 -13.76 0 0 0 0 0
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QIMD 305.38 2.31 -1.71 -1.26 10.09 0.07 7.5 0.43 10.09 0
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LUMI 299.31 21.5 5.28 -64.27 11.24 0 0 0 0 0
UPAC 293.68 226 -0.45 -9.89 -39.29 0 17.09 0.11 17.72 25.11
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RAOOM 240.85 73.4 1.52 22.03 -68.22 0 0 0 0 0
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SCIDC 231.79 1.4 0 70.73 5.86 0.57 7.22 0.14 3.76 0
THEEB 214.87 18.9 0.8 -54.88 8.96 0 0 0 0 0
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DSI 204.3 0.26 0 -16.13 15.12 0.79 0 1.49 -26.22 -1,026.57
SPSI 200.47 0.43 0 30.3 15.3 1.79 0 -0.02 4.33 8.5
CGS 200.41 7.59 0.93 0 16.39 0 0 0 0 0
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APMTB 192.49 0.8 -1.24 -26.36 11.98 0 0 0 0 0
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ADID 179.65 2.2 -1.79 35.8 -6 1.59 0 0.48 -8.06 0
SALEHALRASHED 176.47 37.34 4.88 -26.45 10.38 0 0 0 0 0
EASYLEASE 165.77 20.32 0.09 -22.22 4.59 0 0 0 0 0
SPEC 153.3 244 0 48.1 19.63 0 0 0.03 -8.58 -9.84
GCEM.ADX 151.98 1.4 2.94 44.68 29.96 0.83 7.78 0.42 3.88 0
KCPC 138.22 309 -2.53 -9.97 8.68 0 6.37 0.12 3.34 9.92
SPACE42 136.49 2.08 4 12.72 -85.9 0 0 0 0 0
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RAKWCT 127.97 0.93 -1.07 -6 15.21 0.66 6.36 -0.11 3.21 0
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AACT 79.85 0.14 0 -12.5 29.79 1.1 0 1.18 1.61 0
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CMII 12.96 0.08 0 33.33 114.29 1.06 0 0.65 -1.15 0
ATLASELEVATORS 12.7 8.36 0 -26.44 8.3 0 0 0 0 0
EQUIPMENT 12.47 148 -4.52 -60.72 -61.29 0 0 0.42 -15.71 0
GSCI 11.41 0.22 0 0 0 1.88 0 0 1.78 0
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KDL 8.02 8.6 0 0 -9.86 0 0 0 0 0
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DRC 7.1 15.8 0 -13.59 -5.08 0 0 0 0 0
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OBEIKANGLASS 0 0 0 0 0 0 0 0 0 0
CHERRY 0 0 0 0 0 0 0 0 0 0